Name: Essentials of Pricing Analytics. Tools and Implementation with Excel
Price: 1196.94 MXN
Availability: InStock
Author: Erik Haugom;Per Kristian Alnes
ISBN: 9781032989778

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portada Essentials of Pricing Analytics. Tools and Implementation with Excel

Essentials of Pricing Analytics. Tools and Implementation with Excel

Formato

Libro Físico

Editorial

Routledge

Autor

Erik Haugom;Per Kristian Alnes

Colección

Mastering Business Analytics

Año

2026

N° páginas

310

Encuadernación

Tapa Blanda

Dimensiones

24.60 x 17.40 cm

ISBN13

9781032989778

Essentials of Pricing Analytics. Tools and Implementation with Excel

Erik Haugom;Per Kristian Alnes (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Essentials of Pricing Analytics. Tools and Implementation with Excel"

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.