Emerging Technologies in Marketing: Transformative Consumer Experiences (en Inglés) - Mai Nguyen

This book explores how emerging technologies such as Generative AI, immersive experiences (VR/AR/MR), service robots, and the Internet of Things (IoT) are transforming consumer experiences and redefining marketing strategies. It examines how these innovations enable hyper-personalization, seamless engagement, and dynamic interactions, using real-world examples such as Apple Vision Pro, Netflix, and IKEA’s AR app. Beyond innovation, the book critically addresses the ethical, legal, and societal challenges these technologies present, from algorithmic bias and misinformation to sustainability and consumer trust. It provides actionable strategies to navigate these complexities while maximizing the benefits of smart technologies in marketing. Each chapter features case studies, interactive exercises, and thought-provoking questions, making it an engaging resource for both academic and professional audiences.Looking toward the future, the book explores emerging trends like emotion-sensing AI and neuromarketing, offering insights into how consumer experiences might evolve by 2035. Designed for academics, researchers, marketers, students, and policymakers, it blends theory with practical applications to provide a balanced and forward-thinking perspective. This book is an essential resource for anyone looking to understand and navigate the rapidly evolving landscape of marketing technology. With a balance of theoretical depth and real-world application, it offers valuable insights for academics, researchers, marketers, students, and policymakers seeking to harness emerging technologies while addressing their challenges.