Name: Digital Type Design for Branding: Designing Letters From Their Source (en Inglés)
SKU: 51351448
Price: 4680.80 MXN
Availability: InStock
Author: Stephen Boss
ISBN: 9780815365532

portada Digital Type Design for Branding: Designing Letters From Their Source (en Inglés)

Digital Type Design for Branding: Designing Letters From Their Source (en Inglés)

Formato

Libro Físico

Autor

Stephen Boss

Año

2018

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

ISBN13

9780815365532

N° edición

Categorías

Desarrollo y programación de juegos

Digital Type Design for Branding: Designing Letters From Their Source (en Inglés)

Stephen Boss (Autor) · · Tapa Dura

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Reseña del libro "Digital Type Design for Branding: Designing Letters From Their Source (en Inglés)"

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.