Name: Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia (en Inglés)
SKU: 57726445
Price: 2002.80 MXN
Availability: InStock
Author: de Macedo Higgins Joyce, Vanessa
ISBN: 9783031495021

portada Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia (en Inglés)

Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia (en Inglés)

Formato

Libro Físico

Autor

Vanessa de Macedo Higgins Joyce

Editorial

Palgrave MacMillan

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9783031495021

Categorías

Islas del caribe
México, centroamérica, sudamérica, latinoamérica
Estudios sobre los medios: periodismo
Estudios étnicos
Noticias y periodismo

Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia (en Inglés)

Vanessa de Macedo Higgins Joyce (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia (en Inglés)"

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.