Name: Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (en Inglés)
SKU: 4412282
Price: 653.00 MXN
Availability: InStock
Author: Liedtka, Jeanne ; Ogilvie, Tim
ISBN: 9780231158381

portada Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (en Inglés)

Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (en Inglés)

Formato

Libro Físico

Autor

Jeanne Liedtka

Tim Ogilvie

Editorial

Columbia Business School Publishing

Año

2011

Idioma

Inglés

N° páginas

227

Encuadernación

Tapa Dura

Dimensiones

22.1x21.6x2.3 cm

Peso

0.73 kg.

ISBN13

9780231158381

Categorías

Estrategia empresarial
Gestión de investigación y desarrollo

Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (en Inglés)

Jeanne Liedtka (Autor) · Tim Ogilvie (Autor) · Columbia Business School Publishing · Tapa Dura

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Reseña del libro "Designing for Growth: A Design Thinking Tool kit for Managers (Columbia Business School Publishing) (en Inglés)"

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.