Name: Design Thinking in the Automotive Industry. Creativity and Innovation (en Inglés)
Price: 1781.71 MXN
Availability: InStock
Author: Simon, Ellen
ISBN: 9783960670568

Envío gratis

portada Design Thinking in the Automotive Industry. Creativity and Innovation (en Inglés)

Formato

Libro Físico

Autor

Ellen Simon

Editorial

Anchor Academic Publishing

Idioma

Inglés

N° páginas

126

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.7 cm

Peso

0.16 kg.

ISBN13

9783960670568

Categorías

Industria y estudios industriales

Design Thinking in the Automotive Industry. Creativity and Innovation (en Inglés)

Ellen Simon (Autor) · Anchor Academic Publishing · Tapa Blanda

Libro Físico

$ 1,781.71

$ 3,239.47

Ahorras: $ 1,457.76

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 14 de Junio y el Lunes 24 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Design Thinking in the Automotive Industry. Creativity and Innovation (en Inglés)"

This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.