Name: Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data (en Inglés)
SKU: 61948482
Price: 2598.43 MXN
Availability: InStock
Author: Florence, Caroline
ISBN: 9781398615052

portada Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data (en Inglés)

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data (en Inglés)

Formato

Libro Físico

Autor

Caroline Florence

Editorial

Kogan Page

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Dura

Dimensiones

23.4x15.6x1.8 cm

Peso

0.59 kg.

ISBN13

9781398615052

Categorías

Estrategia empresarial
Mercadeo en línea («online marketing»)
Investigación de mercado

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data (en Inglés)

Caroline Florence (Autor) · Kogan Page · Tapa Dura

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Reseña del libro "Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data (en Inglés)"

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.