Name: Damned (en Inglés)
SKU: 59574017
Price: 1173.38 MXN
Availability: InStock
Author: Bontempo, Fernanda
ISBN: 9786207202256

Formato

Libro Físico

Autor

Fernanda Bontempo

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

104

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.6 cm

Peso

0.16 kg.

ISBN13

9786207202256

Categorías

Ventas y marketing

Damned (en Inglés)

Fernanda Bontempo (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Damned (en Inglés)"

Be naked... But be slim, beautiful and tanned! Michael Foucault (1979) Michael Foucault said this more than thirty years ago, in an interview given by the French philosopher to Quel Corps? magazine. His conclusion is intrinsically linked to the concept of this project, a lingerie advertising campaign that aims to question beauty standards and contribute to changing the social representation of women in Brazilian society. The work consists of creating a campaign for a fictitious lingerie brand called "Maldita Lingerie". Inspired by the villains of the Disney studios, the campaign, which also bears the title "Maldita", uses characters from children's fairy tales as a reference and publicity strategy. The campaign is made up of a series of five videos. To do this, five models impersonate the villains from the films and give a performance that subtly criticises aesthetic standards and reveals the sensuality of singular beauty. The aim is to sell a product linked to the cult of the female body, while at the same time questioning the ideal body and the social representation of women. Is this possible?