Name: Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) (en Inglés)
SKU: 51037006
Price: 1586.56 MXN
Availability: InStock
Author: V. Kumar; Werner Reinartz
ISBN: 9783662553800

portada Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) (en Inglés)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

V. Kumar; Werner Reinartz

Año

2018

Idioma

Inglés

N° páginas

411

Encuadernación

Tapa Dura

ISBN13

9783662553800

Categorías

Atención al cliente

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) (en Inglés)

V. Kumar; Werner Reinartz (Autor) · Springer · Tapa Dura

Libro Nuevo Importado

Envío: 21 a 27 días háb.

$ 3,305.33$ 1,586.56

-52%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 100 unidades

$ 1,586.56

¡Envío Gratis! Llega entre el 15 Sep y el 25 Sep a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) (en Inglés)"

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.