Name: Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés)
SKU: 60931964
Price: 547.30 MXN
Availability: InStock
Author: Wiedenbrugge, Marcel ; Dennis, Michael C. ; Wurtz, Wil
ISBN: 9781536970470

portada Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés)

Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

178

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1 cm

Peso

0.24 kg.

ISBN13

9781536970470

Categorías

Toma de decisiones en la gestión de empresas

Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés)

Marcel Wiedenbrugge (Autor) · Michael C. Dennis (Autor) · Wil Wurtz (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés)"

For every company, profitability is critical to growth and survival. In most organizations, profit is presented as a consolidated figure. However, a company's profit is actually the sum of all profits and losses that are made from individual customers. As such, a consolidated profit figure does not tell anything about which customers contribute positively to the bottom line and which customers generate a loss. As a result, scarce resources are not allocated optimally. Customer Profit Hacking is a one-of-a-kind book. It is the result of many years of practical experience and combines insights from various fields of expertise including marketing, CRM, sales, finance and credit management. In this book, you will find: A balanced view about customer relationships An integrated model to determine customer profitability A roadmap to long-term profitability A structured approach to determine resource allocation and budgets for individual customers Practical guidelines to enhance collaboration between finance, marketing, sales and customer service Customer Profit Hacking will enable you to manage customer relationships in a more sustainable and profitable manner. "What is customer value? In my experience, how you answer that question indicates whether you are part of customer - or company-centric business. Follow the sage advice of Wurtz, Wiedenbrugge and Dennis and you'll learn why it's essential to strike a balance between delivering value for the customer and receiving value from the customer." Bob Thompson, CEO, Customer Think Corp., United States