Name: Creativity in pr and Communications: Concepts and Practices for Innovation (en Inglés)
SKU: 64203556
Price: 1587.90 MXN
Availability: InStock
Author: Jon Cope; Stuart Mayell
ISBN: 9781398620865

portada Creativity in pr and Communications: Concepts and Practices for Innovation (en Inglés)

Creativity in pr and Communications: Concepts and Practices for Innovation (en Inglés)

Formato

Libro Físico

Editorial

Kogan Page

Autor

Jon Cope; Stuart Mayell

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

ISBN13

9781398620865

N° edición

Creativity in pr and Communications: Concepts and Practices for Innovation (en Inglés)

Jon Cope; Stuart Mayell (Autor) · Kogan Page · Tapa Dura

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Reseña del libro "Creativity in pr and Communications: Concepts and Practices for Innovation (en Inglés)"

Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: - Fostering a creative mindset- Cultivating creativity- Creative thinking- Creative ideation processes- AI as a tool to assist creativity- Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.