Name: Creative Context: Creativity and Innovation in the Media and Cultural Industries (en Inglés)
SKU: 59360407
Price: 1858.65 MXN
Availability: InStock
Author: Otmazgin, Nissim ; Ben-Ari, Eyal
ISBN: 9789811530586

portada Creative Context: Creativity and Innovation in the Media and Cultural Industries (en Inglés)

Creative Context: Creativity and Innovation in the Media and Cultural Industries (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Otmazgin, Nissim ; Ben-Ari, Eyal

Idioma

Inglés

N° páginas

179

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x1 cm

Peso

0.28 kg.

ISBN13

9789811530586

Categorías

Estudios sobre medios
Políticas del gobierno central
Economía

Creative Context: Creativity and Innovation in the Media and Cultural Industries (en Inglés)

Otmazgin, Nissim ; Ben-Ari, Eyal (Autor) · Springer · Tapa Blanda

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Reseña del libro "Creative Context: Creativity and Innovation in the Media and Cultural Industries (en Inglés)"

The purpose of this volume is to broaden scholars' analytical perspective by placing the creative industries in frameworks that compare and contrast them with other kinds of entities, organizations, and social forms that mix creativity and production. In other words, this volume aims to set out an emerging agenda for the study of creativity in the cultural and media industries. Although this work focuses on the media and cultural industries, they are investigated in the context of other groups and organizations connecting forms of creativity with an explicit emphasis on turning ideas into concrete practices and products. The originality of this book lies in (1) presenting a comparative and interdisciplinary perspective that develops a new framework and analytical concepts to understand the notion of creativity in the media and cultural industries, and (2) providing a series of fresh empirically based studies of the process of creativity in fields such as advertising, fashion, animation, and pop culture. This comparative move is taken in order to generate new insights about the particular features of the creative industries and new questions for future analysis.