Name: Creating Effective Sales and Marketing Relationships (en Inglés)
SKU: 55142054
Price: 492.39 MXN
Availability: InStock
Author: Kenneth Le Meunier-Fitzhugh
ISBN: 9781606498583

portada Creating Effective Sales and Marketing Relationships (en Inglés)

Creating Effective Sales and Marketing Relationships (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Kenneth Le Meunier-Fitzhugh

Idioma

Inglés

N° páginas

150

Encuadernación

Tapa Blanda

ISBN13

9781606498583

Creating Effective Sales and Marketing Relationships (en Inglés)

Kenneth Le Meunier-Fitzhugh (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Creating Effective Sales and Marketing Relationships (en Inglés)"

How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding.