Name: Counterfeit Luxury and Consumption (Routledge Studies in Luxury Management) (en Inglés)
SKU: 64530259
Price: 457.00 MXN
Availability: InStock
Author: Canguende-Valentim Cláudio Félix,Moreira António Carrizo,Vale Vera Teixeira
ISBN: 9788080869328

portada Counterfeit Luxury and Consumption (Routledge Studies in Luxury Management) (en Inglés)

Counterfeit Luxury and Consumption (Routledge Studies in Luxury Management) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Canguende-Valentim Cláudio Félix,Moreira António Carrizo,Vale Vera Teixeira

Idioma

Inglés

N° páginas

230

Encuadernación

Tapa Dura

ISBN13

9788080869328

Counterfeit Luxury and Consumption (Routledge Studies in Luxury Management) (en Inglés)

Canguende-Valentim Cláudio Félix,Moreira António Carrizo,Vale Vera Teixeira (Autor) · Routledge · Tapa Dura

Libro Nuevo Origen: México

Envío: 13 a 15 días háb.

$ 457.00

Libro Nuevo

Quedan 100 unidades

$ 457.00

Llega entre el 18 Sep y el 23 Sep a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Counterfeit Luxury and Consumption (Routledge Studies in Luxury Management) (en Inglés)"

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.