CORPORATE STRATEGIC MANAGEMENT IN THE DIGITAL AGE (en Inglés) - PROF. DR. R. GOPAL

Corporate Strategic Management in the Digital Age equips students and managers to navigate today's volatile, uncertain, complex, and ambiguous (VUCA) business environment. It blends classical strategy concepts-industry analysis, corporate vs. SBU strategy, and business models-with contemporary frameworks such as digital ecosystems, AI, and open innovation. Early chapters establish the fundamentals of strategic management, while later sections examine choices like diversification, mergers and acquisitions, alliances, and recessionary strategies. The book highlights how organizational structure, processes, and cross‑functional cooperation enhance value creation. Rich with corporate examples, case lets, and case studies from India and abroad, it connects theory with practice. A major focus is on how digital transformation reshapes value chains, customer engagement, and business models. The concluding chapters analyze why strategies often fail and the execution challenges organizations face. Designed for both academics and industry professionals, it offers clear frameworks, practical insights, and a roadmap for strategic success.