Name: Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication (en Inglés)
SKU: 66894959
Price: 2560.12 MXN
Availability: InStock
Author: Nyagadza, Brighton
ISBN: 9783032034953

portada Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication (en Inglés)

Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication (en Inglés)

Formato

Libro Físico

Editorial

Springer, Berlin

Autor

Nyagadza, Brighton

Idioma

Inglés

N° páginas

133

Encuadernación

Tapa Dura

Dimensiones

21x14.8 cm

ISBN13

9783032034953

Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication (en Inglés)

Nyagadza, Brighton (Autor) · Springer, Berlin · Tapa Dura

Libro Nuevo Importado

Envío: 17 a 22 días háb.

$ 5,120.24$ 2,560.12

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 2,560.12

¡Envío Gratis! Llega entre el 13 Oct y el 21 Oct a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication (en Inglés)"

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate storytelling for branding, with a particular focus on Africa and the opportunities in that region to use storytelling to build a brand. Adopting a multi-stakeholder approach, the book covers the theories related to corporate storytelling for branding, how to evaluate the approaches and envisioning the future. This book also addresses the challenges faced by African economies in achieving sustainable development goals and how corporate storytelling can help overcome these challenges. By adopting a multi-stakeholder perspective encompassing the role of national governments, companies and consumers, this work provides an integrated perspective that will be valuable to the understanding of this important topic.