Name: Corporate Social Responsibility is not Public Relations: How to put csr at the Heart of Your Company and Maximize the Business Benefits (en Inglés)
SKU: 53308336
Price: 382.76 MXN
Availability: InStock
Author: Sangeeta Waldron
ISBN: 9781911671428

portada Corporate Social Responsibility is not Public Relations: How to put csr at the Heart of Your Company and Maximize the Business Benefits (en Inglés)

Corporate Social Responsibility is not Public Relations: How to put csr at the Heart of Your Company and Maximize the Business Benefits (en Inglés)

Formato

Libro Físico

Editorial

Lid Publishing

Autor

Sangeeta Waldron

Año

2021

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9781911671428

Categorías

Ética empresarial y responsabilidad social

Corporate Social Responsibility is not Public Relations: How to put csr at the Heart of Your Company and Maximize the Business Benefits (en Inglés)

Sangeeta Waldron (Autor) · Lid Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 13 a 19 días háb.

$ 637.93$ 382.76

-40%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Última Unidad

$ 382.76

Llega entre el 22 Sep y el 01 Oct a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Corporate Social Responsibility is not Public Relations: How to put csr at the Heart of Your Company and Maximize the Business Benefits (en Inglés)"

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don’t do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization’s blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.