Name: Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic (en Inglés)
SKU: 57507334
Price: 3542.65 MXN
Availability: InStock
Author: Gallitto, Elena ; Massi, Marta ; Harrison, Paul
ISBN: 9783030931681

portada Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic (en Inglés)

Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Gallitto, Elena ; Massi, Marta ; Harrison, Paul

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Dura

Dimensiones

21x14.8x1.4 cm

Peso

0.43 kg.

ISBN13

9783030931681

Categorías

Economía conductista/conductual
Emprendimiento y emprendedores
Ventas y marketing

Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic (en Inglés)

Gallitto, Elena ; Massi, Marta ; Harrison, Paul (Autor) · Palgrave MacMillan · Tapa Dura

Libro Nuevo Importado

Envío: 16 a 21 días háb.

$ 6,441.19$ 3,542.65

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 3,542.65

¡Envío Gratis! Llega entre el 25 Nov y el 03 Dic a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic (en Inglés)"

This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the "new normal" have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.