Name: Conscious Consumption: The Role of Artificial Intelligence in the Emergence of the Ethical Consumer (en Inglés)
SKU: 66921725
Price: 2766.94 MXN
Availability: InStock
Author: Stiefenhofer, Pascal
ISBN: 9783032223357

portada Conscious Consumption: The Role of Artificial Intelligence in the Emergence of the Ethical Consumer (en Inglés)

Conscious Consumption: The Role of Artificial Intelligence in the Emergence of the Ethical Consumer (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Stiefenhofer, Pascal

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9783032223357

Conscious Consumption: The Role of Artificial Intelligence in the Emergence of the Ethical Consumer (en Inglés)

Stiefenhofer, Pascal (Autor) · Palgrave MacMillan · Tapa Dura

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Reseña del libro "Conscious Consumption: The Role of Artificial Intelligence in the Emergence of the Ethical Consumer (en Inglés)"

Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, today's consumers seek alignment with values, pushing for sustainability, transparency, and social responsibility. This book explores the transformative landscape of consumer behaviour and dissects the roots and repercussions of this paradigm shift, illustrating its profound impact on businesses globally. The symbiotic relationship between Artificial Intelligence and ethical marketing is discussed, revealing how AI-driven analytics and personalized messaging empower brands to authentically connect with conscientious consumers. By embracing ethical branding strategies, leveraging AI technologies, and fostering genuine engagement, companies can navigate the intricate terrain of conscious consumption, forging lasting connections and driving positive change.