Name: Chinese Electric Vehicle Trailblazers: Navigating the Future of car Manufacturing (en Inglés)
Price: 662.30 MXN
Availability: InStock
Author: Yang, Jan Y. ; Gu, Yunyi ; Tan, Zi Ling
ISBN: 9783031251443

Envío gratis

portada Chinese Electric Vehicle Trailblazers: Navigating the Future of car Manufacturing (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

134

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.0 cm

Peso

0.33 kg.

ISBN13

9783031251443

Categorías

Negocios internacionales
Investigación de mercado
Industria automotriz

Chinese Electric Vehicle Trailblazers: Navigating the Future of car Manufacturing (en Inglés)

Jan Y. Yang (Autor) · Yunyi Gu (Autor) · Zi Ling Tan (Autor) · Springer · Tapa Dura

Libro Nuevo

$ 662.30

$ 1,324.61

Ahorras: $ 662.30

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 06 de Junio y el Viernes 14 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Chinese Electric Vehicle Trailblazers: Navigating the Future of car Manufacturing (en Inglés)"

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher's project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.