Name: Charles E. Hires And The Drink That Wowed A Nation (en Inglés)
SKU: 50561586
Price: 558.79 MXN
Availability: InStock
Author: Bill Double
ISBN: 9781439915912

portada Charles E. Hires And The Drink That Wowed A Nation (en Inglés)

Charles E. Hires And The Drink That Wowed A Nation (en Inglés)

Formato

Libro Físico

Editorial

Temple University Press

Autor

Bill Double

Idioma

Inglés

N° páginas

270

Encuadernación

Tapa Blanda

ISBN13

9781439915912

Categorías

Biografía: negocios e industria

Charles E. Hires And The Drink That Wowed A Nation (en Inglés)

Bill Double (Autor) · Temple University Press · Tapa Blanda

Libro Nuevo Importado

Envío: 17 a 23 días háb.

$ 1,015.99$ 558.79

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 15 unidades

$ 558.79

¡Envío Gratis! Llega entre el 01 Oct y el 12 Oct a CUAUHTÉMOC, Ciudad de México. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Charles E. Hires And The Drink That Wowed A Nation (en Inglés)"

Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer—launched 10 years before Coca-Cola—blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as “a tycoon with the soul of a chemist.” In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world’s largest condensed milk companies.Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.