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Business Planning for Managers and Entrepreneurs de Pierre Alexandre Lurin(Investaura Publications) (en Inglés)
Lurin Pierre Alexandre (Autor)
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Investaura Publications
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Business Planning for Managers and Entrepreneurs de Pierre Alexandre Lurin(Investaura Publications) (en Inglés) - Lurin Pierre Alexandre
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Reseña del libro "Business Planning for Managers and Entrepreneurs de Pierre Alexandre Lurin(Investaura Publications) (en Inglés)"
This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters: Getting Started - Structuring a business plan - Case study of a UMTS service provider - What can we learn from the dot.com crash? Financial Statements and Valuation - Understanding financial statements - Valuing businesses - Checklist of common pitfalls Forecasting Revenues and Costs - Forecasting is an art - Forecasting on the supply side - Forecasting demand Advanced Techniques - Knowing your competitors - Value chain and business model - Scenario planning - Valuing business opportunities as 'Real Options' 'Business Planning for Managers and Entrepreneurs' is illustrated with 100 pictures, including examples and case studies from the ICT industry.
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