Name: Brands with purpose (en Inglés)
SKU: 59305347
Price: 820.18 MXN
Availability: InStock
Author: Bos, María Belén
ISBN: 9786206637882

Formato

Libro Físico

Autor

María Belén Bos

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.3 cm

Peso

0.09 kg.

ISBN13

9786206637882

Categorías

Ventas y marketing

Brands with purpose (en Inglés)

María Belén Bos (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Brands with purpose (en Inglés)"

Did you know that if most of the world's brands disappeared tomorrow almost no one would notice? What is happening in the world of advertising? Why are brands failing to connect in a meaningful way with people? Consumer habits and the way we interact with brands have changed forever with the digital revolution. The democratisation of access to information transformed the way we connect and empowered people. As a result, marketing and advertising entered a process of revision and profound transformation. Strategic thinking, people-centred design and business models that take a triple bottom line approach are some of the tools that purpose-driven brands are incorporating to adapt to the changing context and bring differential value to their businesses. This book invites us to reflect on the paradigm shift that is taking place in the world of brands in order to unlearn, re-learn and appropriate new processes and tools that allow us to create strategies, ideas and actions that bring real value to people's lives.