Name: Brands, Geographical Origin, and the Global Economy: A History From the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise) (en Inglés)
SKU: 51464757
Price: 3335.45 MXN
Availability: InStock
Author: David M. Higgins
ISBN: 9781107032675

portada Brands, Geographical Origin, and the Global Economy: A History From the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise) (en Inglés)

Brands, Geographical Origin, and the Global Economy: A History From the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise) (en Inglés)

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

David M. Higgins

Año

2018

Idioma

Inglés

N° páginas

344

Encuadernación

Tapa Dura

ISBN13

9781107032675

Categorías

Historia de la economía

Brands, Geographical Origin, and the Global Economy: A History From the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise) (en Inglés)

David M. Higgins (Autor) · Cambridge University Press · Tapa Dura

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Reseña del libro "Brands, Geographical Origin, and the Global Economy: A History From the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise) (en Inglés)"

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.