Name: Brand Management (en Inglés)
SKU: 59778650
Price: 1730.61 MXN
Availability: InStock
Author: Deshmukh, Pooja
ISBN: 9786207451692

Formato

Libro Físico

Autor

Pooja Deshmukh

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

168

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1 cm

Peso

0.25 kg.

ISBN13

9786207451692

Categorías

Gestión de la producción y control de calidad

Brand Management (en Inglés)

Pooja Deshmukh (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Brand Management (en Inglés)"

In the era of exponential advancement and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a competitive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense competitive environment. However, only a few marketing management books truly capture andexplain marketing concepts in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included to illustrate the application of the concepts of marketing.