Name: Brand culture and Corporate culture in an Industrial SME (en Inglés)
SKU: 58579515
Price: 769.78 MXN
Availability: InStock
Author: Muntzer, Basile
ISBN: 9786205841372

Formato

Libro Físico

Autor

Basile Muntzer

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.3 cm

Peso

0.10 kg.

ISBN13

9786205841372

Categorías

Ventas y marketing

Brand culture and Corporate culture in an Industrial SME (en Inglés)

Basile Muntzer (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Brand culture and Corporate culture in an Industrial SME (en Inglés)"

This book studied the themes of brand culture, corporate culture and the relationships that unite them. Thus, it was able to answer the problem of integrating a forgotten brand culture within a company in order to redeploy it. Through the analysis of the study field of an industrial SME, and with the help of the theories developed on these themes, we were able to answer the numerous questions raised by this problematic. First of all, the brand's heritage was defined. This heritage was then used to propose an integration strategy within the company. Finally, we laid the foundations for the deployment of brand culture in order to position the brand as a cultural leader.