Beyond the Pitch (en Inglés) - Allison Baum Gates

Understand the psychology that drives investor decisions and raise capital on your terms 

In Beyond the Pitch: The Psychology of Raising Venture Capital, Allison Baum Gates, General Partner at SemperVirens and Lecturer at Columbia Business School and Stanford Graduate School of Business, reveals why founders with similar backgrounds and financials receive vastly different valuations. Drawing on experience deploying more than $350 million into over 100 startups, she decodes the hidden dynamics behind fundraising outcomes. 

Beyond the Pitch features real-life stories and interviews with founders who have successfully and unsuccessfully raised venture capital, alongside candid insights from the investors who chose which companies would win. Readers learn how to read investor signals, navigate VC personality types, leverage the fear-of-missing-out psychology that drives decisions, and exploit hidden biases to their advantage. 

Readers will also discover: 

A vital resource for startup founders, aspiring entrepreneurs, and business school students, Beyond the Pitch equips anyone preparing to raise VC funding with the psychological insights and tactical knowledge needed to navigate the fundraising process and secure investment on favorable terms.