Name: Behind the Banyan: Ho Kwon Ping on Building a Global Brand (en Inglés)
SKU: 57015535
Price: 1280.90 MXN
Availability: InStock
Author: Low, Aaron ; Ho, Kwon Ping
ISBN: 9789811291593

Formato

Libro Físico

Autor

Aaron Low

Kwon Ping Ho

Editorial

World Scientific Publishing Company

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

ISBN13

9789811291593

Categorías

Emprendimiento y emprendedores
Gestión de investigación y desarrollo
Industrias de la hostelería, el deporte, el ocio y el turismo

Behind the Banyan: Ho Kwon Ping on Building a Global Brand (en Inglés)

Aaron Low (Autor) · Kwon Ping Ho (Autor) · World Scientific Publishing Company · Tapa Blanda

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Reseña del libro "Behind the Banyan: Ho Kwon Ping on Building a Global Brand (en Inglés)"

While searching for a new holiday home at the age of 32, Ho Kwon Ping chanced upon an unexpected find during his walk along a beach at Bang Tao Bay on the island of Phuket. He fortuitously stumbled on a piece of land that was pockmarked with craters, desecrated by decades of tin mining.Unlike most who would only see despair, he saw business potential. And so began the remarkable story of the Banyan Tree Holdings, one of the most iconic hospitality groups in the world.In Behind the Banyan, the company's founder and executive chairman peels back the layers of the company's successes and failures. Kwon Ping shares how he and his co-founders built a company from nearly nothing. From constructing a resort in the mountains of Lijiang in China to rebuilding his properties in Phuket after the 2004 tsunami, he opens on the highs and lows over the course of his extraordinary 30-year entrepreneurial journey.In so doing, Kwon Ping delivers powerful insights in how to deal with technological disruptions, build a positive company culture, and handle succession in Asian family businesses.A must-read for all aspiring entrepreneurs, business students, resort and spa lovers, Behind the Banyan teases and teaches important business lessons while delivering an emotional punch through masterful storytelling.