Name: Art of Advertising, the (en Inglés)
SKU: 52394761
Price: 959.15 MXN
Availability: InStock
Author: Julie Anne Lambert
ISBN: 9781851245383

portada Art of Advertising, the (en Inglés)

Formato

Libro Físico

Editorial

University Of Chicago Pr.

Autor

Julie Anne Lambert

Año

2020

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN13

9781851245383

N° edición

Categorías

Antigüedades, objetos de época («vintage») y coleccionables

Art of Advertising, the (en Inglés)

Julie Anne Lambert (Autor) · University Of Chicago Pr. · Tapa Dura

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Reseña del libro "Art of Advertising, the (en Inglés)"

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.