Name: Writing for Busy Readers: Communicate More Effectively in the Real World (en Inglés)
Price: 497.48 MXN
Availability: InStock
Author: Todd Rogers; Jessica Lasky-Fink
ISBN: 9780593187487

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portada Writing for Busy Readers: Communicate More Effectively in the Real World (en Inglés)

Formato

Libro Físico

Editorial

Dutton

Autor

Todd Rogers; Jessica Lasky-Fink

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN13

9780593187487

Writing for Busy Readers: Communicate More Effectively in the Real World (en Inglés)

Todd Rogers; Jessica Lasky-Fink (Autor) · Dutton · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Writing for Busy Readers: Communicate More Effectively in the Real World (en Inglés)"

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is moreMake reading easyDesign for easy navigationUse enough formatting, but no moreTell readers why they should careMake responding easyIncluding many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace. When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.