Name: Win at all Costs: Inside Nike Running and its Culture of Deception (en Inglés)
Price: 789.51 MXN
Availability: InStock
Author: Matt Hart
ISBN: 9780062917775

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portada Win at all Costs: Inside Nike Running and its Culture of Deception (en Inglés)

Formato

Libro Físico

Editorial

Dey Street Books

Autor

Matt Hart

Año

2020

Idioma

Inglés

N° páginas

416

Encuadernación

Tapa Dura

ISBN13

9780062917775

Categorías

Historia societaria

Win at all Costs: Inside Nike Running and its Culture of Deception (en Inglés)

Matt Hart (Autor) · Dey Street Books · Tapa Dura

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Win at all Costs: Inside Nike Running and its Culture of Deception (en Inglés)"

Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project.In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.