Name: Wild Company: The Untold Story Of Banana Republic (en Inglés)
Price: 376.18 MXN
Availability: InStock
Author: Ziegler, Mel ; Ziegler, Patricia
ISBN: 9781451683509

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portada Wild Company: The Untold Story Of Banana Republic (en Inglés)

Formato

Libro Físico

Autor

Mel Ziegler

Patricia Ziegler

Editorial

Simon & Schuster

Idioma

Inglés

Encuadernación

Tapa Blanda

Dimensiones

20.1 x 12.7 x 1.8 cm

Peso

0.18 kg.

ISBN13

9781451683509

Categorías

Accesorios de moda y diseño de tejidos
Emprendimeinto
Historia societaria

Wild Company: The Untold Story Of Banana Republic (en Inglés)

Mel Ziegler (Autor) · Patricia Ziegler (Autor) · Simon & Schuster · Tapa Blanda

Libro Nuevo

$ 376.18

$ 683.97

Ahorras: $ 307.78

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Lunes 17 de Junio.

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Reseña del libro "Wild Company: The Untold Story Of Banana Republic (en Inglés)"

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time." A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.