Name: Whatsapp: From a One-To-One Messaging app to a Global Communication Platform (Digital Media and Society) (en Inglés)
Price: 432.79 MXN
Availability: InStock
Author: Johns AmeliaMatamoros-Fernã¡Ndez AriadnaBaulch Emma
ISBN: 9781509550531

Envío gratis

portada Whatsapp: From a One-To-One Messaging app to a Global Communication Platform (Digital Media and Society) (en Inglés)

Formato

Libro Físico

Editorial

Polity

Autor

Johns AmeliaMatamoros-Fernã¡Ndez AriadnaBaulch Emma

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

ISBN13

9781509550531

N° edición

Whatsapp: From a One-To-One Messaging app to a Global Communication Platform (Digital Media and Society) (en Inglés)

Johns Ameliamatamoros-Fernã¡Ndez Ariadnabaulch Emma (Autor) · Polity · Tapa Blanda

Libro Nuevo

$ 432.79

$ 865.58

Ahorras: $ 432.79

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 12 de Junio y el Jueves 20 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Whatsapp: From a One-To-One Messaging app to a Global Communication Platform (Digital Media and Society) (en Inglés)"

In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp's global growth. Charting WhatsApp's evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the trajectory of Meta's industrial development, and how digital economies and social media landscapes are evolving with the rise of 'superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications.