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    portada Tourism: The Business of Hospitality and Travel, Global Edition (libro en inglés)
    Formato
    Libro físico
    Categoría
    Referencias
    Año
    2017
    Idioma
    Inglés
    N° páginas
    448
    Encuadernación
    Tapa blanda
    Isbn13
    9781292221670

    Tourism: The Business of Hospitality and Travel, Global Edition (libro en inglés)

    Roy A. Cook; Cathy H. C. Hsu; Lorraine Taylor · Pearson Education Limited

    Agotado

    Reseña del libro

    For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

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