Name: The Winner Effect: The Science of Success and how to use it (en Inglés)
Price: 434.59 MXN
Availability: InStock
Author: Ian Robertson
ISBN: 9781408831656

portada The Winner Effect: The Science of Success and how to use it (en Inglés)

The Winner Effect: The Science of Success and how to use it (en Inglés)

Formato

Libro Físico

Editorial

Bloomsbury

Autor

Ian Robertson

Año

2013

Idioma

Inglés

N° páginas

306

Encuadernación

Tapa Blanda

Dimensiones

12 x 19 cm

ISBN13

9781408831656

The Winner Effect: The Science of Success and how to use it (en Inglés)

Ian Robertson (Autor) · Bloomsbury · Tapa Blanda

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Reseña del libro "The Winner Effect: The Science of Success and how to use it (en Inglés)"

What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women? The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too.

Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.