Name: The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)
Price: 1111.51 MXN
Availability: InStock
Author: Mark Tadajewski (Editor), Matthew Higgins (Editor), Janice Denegri-Knott (Editor), Rohit Varman (Editor)
ISBN: 9780367656089

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portada The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Mark Tadajewski (Editor), Matthew Higgins (Editor), Janice Denegri-Knott (Editor), Rohit Varman (Editor)

Idioma

Inglés

N° páginas

512

Encuadernación

Tapa Blanda

ISBN13

9780367656089

N° edición

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)

Mark Tadajewski (Editor), Matthew Higgins (Editor), Janice Denegri-Knott (Editor), Rohit Varman (Editor) (Autor) · Routledge · Tapa Blanda

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Reseña del libro "The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)"

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.