Name: The Psychology of Marketing: Cross-Cultural Perspectives (en Inglés)
Price: 2492.10 MXN
Availability: InStock
Author: Raab, Gerhard ; Goddard, G. Jason ; Unger, Alexander
ISBN: 9780566089039

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portada The Psychology of Marketing: Cross-Cultural Perspectives (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2010

Idioma

Inglés

N° páginas

414

Encuadernación

Tapa Dura

Dimensiones

24.6 x 17.5 x 3.3 cm

Peso

1.02 kg.

ISBN

0566089033

ISBN13

9780566089039

Categorías

Técnicas de gestión empresarial
Marketing

The Psychology of Marketing: Cross-Cultural Perspectives (en Inglés)

Gerhard Raab (Autor) · Alexander Unger (Autor) · G. Jason Goddard (Autor) · Routledge · Tapa Dura

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Psychology of Marketing: Cross-Cultural Perspectives (en Inglés)"

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: [ Cognition theories. [ Personality, perception and memory. [ Motivation and emotion. [ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.