Name: The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products (en Inglés)
Price: 373.84 MXN
Availability: InStock
Author: Jan Y. Yang
ISBN: 9783030507763

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portada The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Jan Y. Yang

Año

2020

Idioma

Inglés

N° páginas

186

Encuadernación

Tapa Blanda

ISBN13

9783030507763

N° edición

Categorías

Economía conductista

The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products (en Inglés)

Jan Y. Yang (Autor) · Springer · Tapa Blanda

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products (en Inglés)"

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers.