Name: The Positioning of Spanish Wine in the Czech Market (en Inglés)
Price: 1011.99 MXN
Availability: InStock
Author: Martínez Falcó, Javier ; Sánchez García, Eduardo ; Marco Lajara, Bartolomé
ISBN: 9786205501894

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portada The Positioning of Spanish Wine in the Czech Market (en Inglés)

Formato

Libro Físico

Autor

Bartolomé Marco Lajara

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.5 cm

Peso

0.13 kg.

ISBN13

9786205501894

Categorías

Gestión empresarial

The Positioning of Spanish Wine in the Czech Market (en Inglés)

Bartolomé Marco Lajara (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Positioning of Spanish Wine in the Czech Market (en Inglés)"

The purpose of this book is to analyze the position of Spanish wine in the Czech Republic, given that, despite the country's historical association with beer consumption, its demand for wine has increased significantly in recent years. Based on a mixed research approach, this research highlights the low level of knowledge and appreciation of wine from the Iberian country in the Czech market. These findings are used to create value proposals for wine producers and distributors in Spain so that they can improve their current position in that country or develop entry strategies if they are not yet present in the Czech market. In particular, emphasis is placed on the importance of commercial practices to increase knowledge of Spanish wine, as well as to strengthen the link between the Spain brand and its wine. In this way, the book can be useful both for academics who want to delve into the positioning of Spanish wine in foreign markets and for professionals in the wine sector who want to improve their marketing capacity in the Czech Republic.