Name: The Entrepreneurial Engineer (en Inglés)
Price: 2719.13 MXN
Availability: InStock
Author: Michael B. Timmons; Rhett L. Weiss; Daniel P. Loucks
ISBN: 9781107024724

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portada The Entrepreneurial Engineer (en Inglés)

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Michael B. Timmons; Rhett L. Weiss; Daniel P. Loucks

Año

2013

Idioma

Inglés

N° páginas

492

Encuadernación

Tapa Dura

ISBN13

9781107024724

N° edición

Categorías

Adquisiones empresariales

The Entrepreneurial Engineer (en Inglés)

Michael B. Timmons; Rhett L. Weiss; Daniel P. Loucks (Autor) · Cambridge University Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Entrepreneurial Engineer (en Inglés)"

The authors, educators and successful entrepreneurs, wrote this textbook with the goal of maximizing your chance of entrepreneurial success. It is designed to encourage those who want to start a business and those who have already begun. It includes guidance, instruction, and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a startup company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This "why" and "how" of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. The book includes many engineering economy topics, sufficient for those who will be taking the FE Exam.