Name: The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing) (en Inglés)
Price: 766.91 MXN
Availability: InStock
Author: Tim Hill
ISBN: 9781138587137

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portada The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Tim Hill

Año

2020

Idioma

Inglés

N° páginas

134

Encuadernación

Tapa Blanda

ISBN13

9781138587137

N° edición

Categorías

Economía conductista

The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing) (en Inglés)

Tim Hill (Autor) · Routledge · Tapa Blanda

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Reseña del libro "The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing) (en Inglés)"

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the 'market' from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.