Reseña del libro "The Craft of Business Research (en Inglés)"
Embark on a transformative voyage of research discovery through the pages of this comprehensive guidebook! Unveil the latent prowess of a successful corporate researcher within you, as you traverse a meticulously outlined showcase of the entire business research process.Tailored with precision for business leaders who may find themselves lacking extensive research backgrounds or formal training in research methodologies, this book serves as an all-encompassing compass to equip you with the essential tools and techniques required to conduct impactful, practice-oriented corporate research that addresses the most pressing issues faced by organizations.Perfectly suited for professionals, practitioners, and corporate managers embarking on the journey of corporate research or pursuing advanced doctoral-level programs, this book stands as your definitive resource-a roadmap that unravels a systematic research process in a manner that is both accessible and implementable.Rooted deeply in the qualitative domain, this guidebook delves into a comprehensive exploration of strategies and principles, each meticulously demonstrated through a comprehensive organizational research study that serves as the backbone of the narrative. Rich with real-world, full-scale examples, every chapter guides you through the intricacies: from the initial stages of selecting a pertinent research topic and crafting a research blueprint, to skillfully gathering high-quality data and conducting profound analysis.Empower yourself with invaluable insights to deftly position your own research within the most suitable paradigm, forge connections with participants, construct and present models, rigorously test outcomes, and delve into so much more. All of this under the expert guidance of an award-winning accelerated learning scientist and a seasoned business leader, ensuring you're in capable hands as you navigate the research landscape.Catering to a diverse audience ranging from practitioners, managers, executives, scholars, students, professors, teachers, and researchers, this book is an indispensable companion, with a shared goal of advancing their understanding of research excellence.Whether you're a practitioner yearning to enhance your decision-making acumen, a manager driven to infuse innovation into your organization, or a scholar on an unrelenting quest for academic distinction, this indispensable guide will serve as your steadfast companion, propelling your research endeavors to unprecedented heights.
