Reseña del libro "Successful Selling, V1-5: What, Who, Why, How (en Inglés)"
Successful Selling is a comprehensive guide to the art and science of selling, written by Arthur Frederick Sheldon. The book is divided into five volumes, each covering a different aspect of the sales process.Volume 1, titled ""What is Selling?"" provides an overview of the sales profession, including the skills and techniques required to be successful. It also explores the different types of sales, such as direct sales, retail sales, and wholesale sales.Volume 2, ""Who are the Buyers?"" delves into the psychology of the buyer, including their motivations, needs, and decision-making processes. It also provides strategies for identifying and targeting different types of buyers.Volume 3, ""Why Do People Buy?"" explores the various reasons why people make purchases, including emotional and practical factors. It also covers the importance of building relationships with customers and understanding their needs.Volume 4, ""How to Sell"" provides practical advice on the sales process, including prospecting, qualifying leads, making presentations, handling objections, and closing deals. It also covers the importance of effective communication and building trust with customers.Finally, Volume 5, ""Successful Salesmanship"" offers tips and strategies for becoming a successful salesperson, including developing a positive attitude, setting goals, and managing time effectively. It also covers the importance of continuous learning and professional development.Overall, Successful Selling is a comprehensive guide to the world of sales, providing valuable insights and practical advice for anyone looking to succeed in this challenging and rewarding profession.This is a new release of the original 1924 edition.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
