Name: Street Pricing: A Pricing Playlist for hip Leaders in b2b Saas (en Inglés)
Price: 529.29 MXN
Availability: InStock
Author: Rivera, Marcos
ISBN: 9781737528012

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portada Street Pricing: A Pricing Playlist for hip Leaders in b2b Saas (en Inglés)

Formato

Libro Físico

Autor

Marcos Rivera

Editorial

Pricing I/O

Idioma

Inglés

N° páginas

296

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.7 cm

Peso

0.44 kg.

ISBN13

9781737528012

Categorías

Estrategia empresarial
Estrategias para la toma de deciciones empresariales
Gestión de proyectos de investigación y desarrollo

Street Pricing: A Pricing Playlist for hip Leaders in b2b Saas (en Inglés)

Marcos Rivera (Autor) · Pricing I/O · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Street Pricing: A Pricing Playlist for hip Leaders in b2b Saas (en Inglés)"

Shift Your Pricing Strategy from Guesswork to FrameworkThere are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail. Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into the pages of this book. What he found out is that pricing, like great music, is all about finding what works for you. You'll learn how to: Lay the groundwork for value-based pricingLearn the right (and the wrong) way to monetizeUnderstand why most pricing efforts failMaster the art of packagingGet better at pricing over timePaired with interviews with experienced SaaS veterans and visualized through the music that moved a generation, the lessons, strategies, and framework in these pages will have you seeing recurring revenue, gain customers that rave about you, and net retention that's unparalleled even in a crowded market. It's the only pricing playlist you'll ever need.