Name: Strategic and Innovative Pricing (Routledge Research in Strategic Management) (en Inglés)
Price: 826.98 MXN
Availability: InStock
Author: Mathias Cöster; Einar Iveroth; Nils-Göran Olve; Carl-Johan Petri
ISBN: 9780367500214

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portada Strategic and Innovative Pricing (Routledge Research in Strategic Management) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Mathias Cöster; Einar Iveroth; Nils-Göran Olve; Carl-Johan Petri

Idioma

Inglés

N° páginas

182

Encuadernación

Tapa Blanda

ISBN13

9780367500214

N° edición

Strategic and Innovative Pricing (Routledge Research in Strategic Management) (en Inglés)

Mathias Cöster; Einar Iveroth; Nils-Göran Olve; Carl-Johan Petri (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Strategic and Innovative Pricing (Routledge Research in Strategic Management) (en Inglés)"

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.