Name: Sport Sponsorship Insights (Sport Business Insights) (en Inglés)
Price: 447.27 MXN
Availability: InStock
Author: Norm O’Reilly; Gashaw Abeza; Mark Harrison
ISBN: 9780367723958

Envío gratis

portada Sport Sponsorship Insights (Sport Business Insights) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Norm O’Reilly; Gashaw Abeza; Mark Harrison

Idioma

Inglés

N° páginas

150

Encuadernación

Tapa Blanda

ISBN13

9780367723958

N° edición

Sport Sponsorship Insights (Sport Business Insights) (en Inglés)

Norm O’reilly; Gashaw Abeza; Mark Harrison (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 447.27

$ 813.21

Ahorras: $ 365.94

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 10 de Junio y el Martes 25 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Sport Sponsorship Insights (Sport Business Insights) (en Inglés)"

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency.Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.