Name: Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society) (en Inglés)
Price: 856.02 MXN
Availability: InStock
Author: Gashaw Abeza Ryan King-White
ISBN: 9781032415017

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portada Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Gashaw Abeza Ryan King-White

Idioma

Inglés

N° páginas

122

Encuadernación

Tapa Dura

ISBN13

9781032415017

N° edición

Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society) (en Inglés)

Gashaw Abeza Ryan King-White (Autor) · Routledge · Tapa Dura

Libro Físico

$ 856.02

$ 1,712.04

Ahorras: $ 856.02

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 30 de Mayo y el Viernes 14 de Junio.

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Reseña del libro "Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society) (en Inglés)"

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization's social media platforms and outputs.This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.