Name: Social Media and Emerging Economies: Technological, Cultural and Economic Implications (Springerbriefs in Business) (en Inglés)
Price: 1323.74 MXN
Availability: InStock
Author: Manlio Del Giudice; Maria Rosaria Della Peruta; Elias G. Carayannis
ISBN: 9783319024899

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portada Social Media and Emerging Economies: Technological, Cultural and Economic Implications (Springerbriefs in Business) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Manlio Del Giudice; Maria Rosaria Della Peruta; Elias G. Carayannis

Año

2013

Idioma

Inglés

N° páginas

107

Encuadernación

Tapa Blanda

ISBN13

9783319024899

N° edición

2014

Categorías

Emprendimeinto

Social Media and Emerging Economies: Technological, Cultural and Economic Implications (Springerbriefs in Business) (en Inglés)

Manlio Del Giudice; Maria Rosaria Della Peruta; Elias G. Carayannis (Autor) · Springer · Tapa Blanda

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Reseña del libro "Social Media and Emerging Economies: Technological, Cultural and Economic Implications (Springerbriefs in Business) (en Inglés)"

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.