Name: Saving Community Journalism: The Path to Profitability (en Inglés)
Price: 830.67 MXN
Availability: InStock
Author: Abernathy, Penelope Muse
ISBN: 9781469676692

Envío gratis

portada Saving Community Journalism: The Path to Profitability (en Inglés)

Formato

Libro Físico

Autor

Penelope Muse Abernathy

Editorial

University of North Carolina Press

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.5 cm

Peso

0.41 kg.

ISBN13

9781469676692

Categorías

Periodismo
Estrategia empresarial
Noticias y periodismo

Saving Community Journalism: The Path to Profitability (en Inglés)

Penelope Muse Abernathy (Autor) · University of North Carolina Press · Tapa Blanda

Libro Físico

$ 830.67

$ 1,384.45

Ahorras: $ 553.78

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 30 de Mayo y el Miércoles 12 de Junio.

Lo recibirás en cualquier lugar de México entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Saving Community Journalism: The Path to Profitability (en Inglés)"

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.