Name: Reinventing Live: The Always-On Future of Events (en Inglés)
Price: 586.06 MXN
Availability: InStock
Author: Rankine, Denzil ; Giberti, Marco
ISBN: 9781785276927

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portada Reinventing Live: The Always-On Future of Events (en Inglés)

Formato

Libro Físico

Autor

Marco Giberti

Denzil Rankine

Editorial

Anthem Press

Idioma

Inglés

Encuadernación

Tapa Dura

Dimensiones

20.6 x 13.0 x 1.8 cm

Peso

0.39 kg.

ISBN13

9781785276927

Categorías

Estrategia empresarial
Economías emergentes
Marketing

Reinventing Live: The Always-On Future of Events (en Inglés)

Marco Giberti (Autor) · Denzil Rankine (Autor) · Anthem Press · Tapa Dura

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$ 586.06

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Reinventing Live: The Always-On Future of Events (en Inglés)"

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships 'all year round' - with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.